Use these tools to calculate CPP and CPM for your assignments. You will get the data points need from SRDS entries.
For CPM you will need these items to calculate:
CPM: CPM is calculated by taking the cost of the advertising and dividing by the total number of impressions, then multiplying the total by 1000 (CPM = cost/impressions x 1000). More commonly, a CPM rate is set by a platform for its advertising space and used to calculate the total cost of an ad campaign.
For CPP you will find this in SRDS. Follow this path::
CPP: An advertising cost calculated by dividing the cost of one or a series of commercial by the size of the audience, expressed in rating points. For example, if the cost of a commercial is $50,000 and the rating for a program is 12, then the cost per point is $4,166.67 ($50,000 divided by 12).
Audit entities you will find referenced in SRDS. Each of these entities provides audits of audience claims.
Media verification across all brand platforms including web, mobile and print. Helps marketers identify and invest in audited publishers and gives quality publishers an edge over the millions of media options in the advertising supply chain.
BPA Worldwide is a not-for-profit organization that provides independent, third-party audits of audience claims of business-to-business publications, consumer magazines and face-to-face events. Publishers use BPA-audited data to prove to media buyers that the audience quantity and quality they claim is accurate. .
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