InfoGuides: MKTG 230 Principles of Marketing: Quick Environment Overviews

Last Updated: Mar 21, 2024 9:39 AM

Consumer Trends

Keep in mind that consumer trends, like market research, are a mix of observation, forecasting and opinion. The sources below offer consumer trend opinions from free and library premium sources. Use your judgment in deciding which educated guess you trust and which you are skeptical of.

Mintel Trend Drivers
RIT has limited access to Trends.
About Mintel Trend Drivers
"Mintel’s Trend Drivers and Pillars identify the core conscious and subconscious influences on consumer behaviour."
Google Consumer Insights & Trends
"Understand how shifts in consumer behaviors, needs, and beliefs can inspire powerful marketing insights that drive your business."
Consumer Trends Articles in ProQuest
Articles form last 12 months with "consumer trends" in the title. Not an absolute search. This is designed to help you just see a little about what is happening.
Investigating the link between innovation and mainstream adoption: How to identify consumer trends (2020)
Academic article exploring identifying consumer trends. (RIT login required)

Mintel This link opens in a new window
Consumer market research and analyst insights for the US primarily with limited insights coverage for other countries. Create an account to take advantage of downloading options. Once an account is created enter the product using the regular link above and log into your account using the account settings icon (a head) on the far right. NOTE: Our subscription does not permit the use or uploading of Mintel content or data into external applications, software or websites that use AI technology.
Passport This link opens in a new window
Consumer lifestyle and consumer industry market research reports for countries around the globe. Also includes downloadable economic, population, income, product and lifestyle data as well as company info. Passport Help Guides and Videos B2C only

Economy Overviews

Rochester NY Economy At a Glance - BLS DATA
Regional US Economies At a Glance - BLS DATA
NYS - US News State Economy Rankings
US News State Economy Rankings
CNBC on the Economy
Segments and articles curated by CNBC on aspects of the economy.
New York Times Articles with Economy in Title
From the NYT website a compilation of latest articles on the economy plus a few outside resources. NYT limits number of article non-subscribers can view. Access the library's ProQuest access here.
Wall Street Journal - Articles on Economy
Via the library's ProQuest subscription, articles mentioning the economy.
Marketplace.org
Daily radio show recapping day's economic and business news.
Nightly Business Report
Daily TV show which recaps the day's economic and business news.
On the Economy - St. Louis Federal Reserve
FRED - ST Louis Federal Reserve Data

Society and Culture

Gallup Polls
Polling agency tracking politics, the economy, and business.
Pew Research Center
"Nonpartisan fact tank that informs the public about the issues, attitudes and trends shaping America and the world."

Technology Trends

CNET
Consumer electronics review site which sometimes highlights new trends.
The Economist - Science & Technology
Marketplace Tech
Segments on consumer and industry tech.
MIT Technology Review (web)
Monthly magazine all about tech. Access the library's subscription here.
WIRED
Classic magazine on tech and the future.