InfoGuides: MGIS 102 Business2: Tech-enabld Launch: Market & Industry Research

Last Updated: Sep 10, 2018 10:50 AM

Market & Industry Research

Technavio Global Market Assessment
These reports cover b2bc, b2b markets and include markets not in other library databases. Technavio Tutorial to narrow down search.

Mintel
Consumer market research reports from Mintel for the United States and selected Western European countries.
Quick Silent Demo: How to Search & Export.
How to Set up an Account (no Audio).
For more help open Help Guide.
Passport
Consumer lifestyle and consumer industry market research reports for countries around the globe. Also includes downloadable economic, population, income, product and lifestyle data. Passport Help Guides and Videos

Technavio Country Specific Market Research
Datamonitor Global Reports via ISI Emerging Markets
These reports cover b2bc, b2b markets and include markets not in other library databases.
Market Share Reporter
Great source to locate market share tables reported in the business press.

Richard K. Miller Marketing Reports
Market research for select topics: business to business marketing, gaming, consumer behavior, consumer marketing, consumer use of the internet, sports marketing, healthcare, retailing, leisure market, entertainment & advertising, restaurants, travel & tourism.

First Research
Use First Research for business to business market research. These are short reports from Dun & Bradstreet. Add the search and ti(industry word) to the search string.

Market Research Overview

There are a number of library resources available for market research. A few things to keep in mind:

Is my product/service for the consumer (b2c) or for a business (b2b)?
Is my product/service sold in the U.S. only or in other countries?

Note that different market research resources offered through the library cover different audiences and different geographies. For b2c use Mintel and Passport. For b2b use Technavio Global Market Assessment reports in EMIS, NetAdvantage, Investext and First Research.

Market research is extremely expensive because of the expertise and time that goes into gathering, analyzing and presenting information. We buy access to a lot of research but not everything. You will discover on the web many other resources we cannot afford which is exactly the same situation that happens when running a business.