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Marketing: SWOT

https://infoguides.rit.edu/prf.php?account_id=419

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What is SWOT?

Strengths, weaknesses, opportunities and threats. Quick MBA and MindTools each has a concise explanation of SWOT.

When reading a pre-made SWOT report make sure you note the report's date in case something significant has happened in the industry or to the company since the report had been written.

SWOT from Business Insights

Analysis Without Paralysis

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