COMM 211 Principles of Advertising: Sources with Data

Consumer market research and analyst insights for the US primarily with limited insights coverage for other countries. NOTE: Our subscription does not permit the use or uploading of Mintel content or data into external applications, software or websites that use AI technology.

Consumer lifestyle and consumer industry market research reports for countries around the globe. Also includes downloadable economic, population, income, product and lifestyle data. DONATED: The McClure Collection given by J. Warren and Lois McClure in support of the RIT College of Business.

Business database providing company overviews on millions of companies. Records for publicly traded companies include financials. Having trouble accessing Hoovers? Use your browser's incognito or private mode. This option is usually located in a drop down menu accessed from three dots or lines on the top right. Alternatively try a browser you never or rarely use or clear the cookies from your browser of choice. THE DATABASE IS NOT DOWN -- the issue is related to cookies stored in browsers.

Information on companies, executives, industries, stocks, bonds, funds, dividends, and S&P investment advice. Great source for Industry Surveys for large public industries. B2C and B2B

Provides access to media planning data for Digital Websites, Newspapers, Consumer Magazines, TV/Cable and Radio. Claritas has discontinued Claritas 360. The library received 4 days notice. The distributor, SRDS, is offering Local Market Profiles (LMP) as a temporary alternative providing broader demographic data. A more detailed demographic resource is expected from SRDS later in 2025. To access LMP open SRDS and on the right side of the toolbar choose Resources for the menu and choose DMA Profiles.