Strategic Plan_Sunset Industry: Market Research & Data

Resources for MGMT 560_ Strategy & Innovation by Dr. David Egleston
https://infoguides.rit.edu/prf.php?account_id=43366

RIT Library Database Use Restriction

Use of these resources is reserved for current RIT students, faculty and staff for academic and teaching purposes only.

What is available?

The resources below contain different types of market research and data.

Mintel and Passport are similar in that they both have consumer market research but they differ in that Passport covers more countries and includes lots of raw data. You will want to use both as there may be a product or market in one that is not in the other!

EMIS has reports on have consumer (b2c) and business to business (b2b) market research.

Claritas Segmentation and Market Solutions​ provides demographic and lifestyle data. Claritas Segmentation and Market Solutions will give data on regional markets across the United States. This data comes from Nielsen. We do not have access to all products tracked.

American Fact Finder is free from the U.S. government and is helpful for understanding basic demographics about people and businesses in the U.S.

Market Research

Demographic Data

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