InfoGuides: Advertising and Public Relations Program: Library Databases

Last Updated: Sep 6, 2024 12:24 PM

How to find RIT's Databases

Accessing RIT's "Database Finder"

If you would like to search within a specific database, all of RIT's databases can be accessed either from the "Database" tab in Summon, or by choosing "Databases" from the drop down menu under "Search Collections," both from the library's homepage. You'll be able to find databases via A-Z , grouped by subject area, or by type.

Database Finder, looks like this:

Recommended Databases

ABI/INFORM Collection This link opens in a new window
The most comprehensive ABI/INFORM™ database, this comprises ABI/INFORM Global, ABI/INFORM Trade and Industry, and ABI/INFORM Dateline. The database features thousands of full-text journals, dissertations, working papers, key business and economics periodicals such as the Economist, country-and industry-focused reports, and downloadable data. Its international coverage gives researchers a complete picture of companies and business trends around the world.
Business Market Research Collection This link opens in a new window
Conduct research at an economic, geopolitical, company and / or sector level using the following information sources: Hoover's Company Profiles: contains protected information on more than 40,000 public and private companies, and 225,000 executives. Hoover's, the undisputed leader in business data, offers market analysis, business location information, financial summaries, information on top competitors, senior officials and much more; OxResearch: summary articles highlighting regional economic and political development thanks to a network of 1,000 researchers in Oxford, other leading universities and think-tanks; Snapshots: introductions to market research on 40 sectors and 40 countries.
Business Source Elite This link opens in a new window
Articles on business and management subjects from academic journals, trade publications and daily newspapers. Also includes Company Profiles.
Communication and Mass Media Complete This link opens in a new window
Articles on all aspects of speech, rhetoric, debate, broadcasting, and media studies.
Data Axle This link opens in a new window
Basic information on more than 60 million U.S. and Canadian businesses. Can be searched by company name or lists can be created by searching industry, geography or size. Public, private and non-profit entities. Also features a jobs search option powered by indeed.
EBSCO This link opens in a new window
This scholarly collection provides coverage for nearly all academic areas of study.
EconLit This link opens in a new window
Published by the American Economic Association, EconLit provides bibliographic coverage of a wide range of economics-related literature. An expanded version of the Journal of Economic Literature (JEL) indexes of journals, books and dissertations, it covers both economic theory and application. Also included are full-text of book reviews published in the Journal of Economic Literature since 1993. Complete Journal List
Gale Business: Insights This link opens in a new window
Explore the world's companies through company overviews, financial statements, market share reports, market research, SWOT analyses, company histories, country/territory overviews along with articles from academic, trade, and news sources.
Hoovers (D&B Hoovers) This link opens in a new window
Business database providing company overviews on millions of companies. Records for publicly traded companies include financials. Having trouble accessing Hoovers? Use your browser's incognito or private mode. This option is usually located in a drop down menu accessed from three dots or lines on the top right. Alternatively try a browser you never or rarely use or clear the cookies from your browser of choice. THE DATABASE IS NOT DOWN -- the issue is related to cookies stored in browsers.
Mintel This link opens in a new window
Consumer market research and analyst insights for the US primarily with limited insights coverage for other countries. NOTE: Our subscription does not permit the use or uploading of Mintel content or data into external applications, software or websites that use AI technology.
Proquest Complete This link opens in a new window
All-in-one database that provides coverage for nearly all academic areas of study including arts, business, humanities, health, social sciences, sciences and current affairs.
SAGE Journals Online This link opens in a new window
Search SAGE journal articles.