Consumer Marketing & Advertising 2024, 9e by 
Media Rhetoric : How Advertising and Digital Media Influence Us by 
Principles of Strategic Communication by
Designed to support the paradigm shift in media and communication, this book presents the basic tenets of strategic communication and its foundational disciplines of advertising, public relations, and marketing communications. Drawing on the latest research in the field, the text introduces students to the theories of strategic communication while at the same time outlining how to apply them to everyday practice. To facilitate learning and tie concepts to practice, each chapter includes introductory focus questions, a contemporary global case study, a career profile of a current practitioner, end-of-chapter discussion questions, and features that highlight how research methods can be applied to strategic communication practice. Principles of Strategic Communication is ideal as a core text for undergraduate students in strategic communication courses within media, communication, marketing, and advertising programs. The accompanying online support material features chapter summaries, useful links to examples of strategic communication in action, suggested further reading, and practice test questions. Instructors will find an instructor's resource manual that includes sample syllabi, class activities, lecture topics, and a test bank. Please visit www.routledge.com/9780367426316.
Corporate Social Responsibility, Sustainability, and Ethical Public Relations by 
Reputation Management: The Key to Successful Public Relations and Corporate Communication by 
Secrecy in Public Relations, Mediation and News Cultures by 
Integrated Advertising, Promotion, and Marketing Communications by Use of RIT resources is reserved for current RIT students, faculty
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