Hi! I am Jennifer Freer, your business librarian! I can help you navigate through the library business resources to find information, articles, and books. Need citation style assistance? I can support APA, MLA, Chicago and the citation tool Zotero. Want to learn more about Generative AI and business research? Just let me know and I can help you understand what GenAI is, how it works and what role it does and does not play in business research.
The green button above has links to book an appointment or try to catch me on chat. Email jlfwml@rit.edu to ask questions if that works better for you!
infoguides.rit.edu/mktg230chung
Scan to open guide during presentation.
For this class you need to "...identify a completely new product or service that is does not currently exist in the US market and develop a comprehensive marketing plan for it. Your product (or service) may exist in other countries, but both the brand and the product (or service) category must be entirely new to the United States."
Below are resources to help understand US consumers and markets.
We do not. Instead we offer secondary access through ProQuest, EBSCO and Nexis Uni. The available articles represent the majority, but not all, of the articles published in the print versions of the publications. Most include text only with occasional images. For full and unrestricted access or subscriber only content look at subscribing directly. Most of these publications offer student or educational discounts. That said library access does provide a majority of the content.
Many public libraries do offer temporary direct access to nyt.com and/or www.washingtonpost.com. If you live in Henrietta, NY (this is where the RIT Campus is) You can get a Henrietta Public Library card. As of January 2024 HPL offers residents remote access to both nyt.com and www.washingtonpost.com. If you live in another area check your public library to see what they offer.
Attending RIT in person at the Henrietta campus? Residents in Henrietta have access to the New York Times and the Washington Post websites from the Henrietta Public Library!
Attending RIT in person at the Henrietta campus? Residents in Henrietta have access to the New York Times and the Washington Post websites from the Henrietta Public Library!
NOTE: Articles available appeared in the print edition. No access to via library to articles only published on the web.
Looking for Harvard Business cases? The library does not own or redistribute these.
BusinessWeek is available also through the Saunders Bloomberg terminals in the Sklarsky Center for Business Analytics.
Use of RIT resources is reserved for current RIT students, faculty
and staff for academic and teaching purposes only.
Please contact your librarian with any questions.
