InfoGuides: MKTG 763 Buyer Behavior: Practical & Trade Articles

Last Updated: Feb 5, 2025 11:05 AM

Articles

Magazine and newspaper articles are great sources for trends, competitors, market size, distribution and more. You will have to be creative in how you search and patient in reading between the lines in order to put the pieces together.

Proquest Complete This link opens in a new window
All-in-one database that provides coverage for nearly all academic areas of study including arts, business, humanities, health, social sciences, sciences and current affairs.
Business Source Elite This link opens in a new window
Articles on business and management subjects from academic journals, trade publications and daily newspapers. Also includes Company Profiles.
Nexis Uni This link opens in a new window
Nexis Uni features more than 15,000 news, business and legal sources from LexisNexis -- including U.S. Supreme Court decisions dating back to 1790 -- with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.