InfoGuides: MKTG 763 Buyer Behavior: Market Research

Last Updated: Feb 19, 2024 11:15 AM

Market Research Overview

There are a number of library resources available for market research. A few things to keep in mind:

Is my product/service for the consumer (b2c) or for a business (b2b)?
Is my product/service sold in the U.S. only or in other countries?

Note that different market research resources offered through the library cover different audiences and different geographies. For b2c use Mintel and Passport. For b2b use Business Insights Essentials, NetAdvantage and First Research.

Mintel (b2c only)

Mintel This link opens in a new window
Consumer market research and analyst insights for the US primarily with limited insights coverage for other countries. Create an account to take advantage of downloading options. Once an account is created enter the product using the regular link above and log into your account using the account settings icon (a head) on the far right. NOTE: Our subscription does not permit the use or uploading of Mintel content or data into external applications, software or websites that use AI technology.

First Research (b2b and b2c)

First Research
Use First Research for business to business market research. These are short reports from Dun & Bradstreet.

Passport (b2c only)

Passport This link opens in a new window
Consumer lifestyle and consumer industry market research reports for countries around the globe. Also includes downloadable economic, population, income, product and lifestyle data as well as company info. Passport Help Guides and Videos B2C only