InfoGuides: MKTG 330 Global Marketing: Basic Country Resources

Last Updated: Aug 17, 2023 12:38 PM

Use these sources to get basic info on countries

COUNTRY PROFILES

CountryWatch This link opens in a new window
Provides country overviews including political, economic, investment, social, and environmental overviews. Note some countries like Taiwan may not have separate entries. Check the formal name of the country or the appendix of a related country. The PDFs are out of date. Do not rely on Country Review PDF if you need information after 2016.
Europa World Year Book This link opens in a new window
Covering political and economic information in over 250 countries and territories, from Afghanistan to Zimbabwe. 1 user at a time. If you are prompted by Europa to login, that means someone is in the product. Wait 10-15 minutes and try again.

CIA World Fact Book
Country Commercial Guides
Free from the U.S. government. Each report is designed to help business people understand the basics of doing business in other countries.

Mergent Online This link opens in a new window
Financial data and company descriptions for U.S. and global public companies.

MARKETING & INDUSTRY INFO

Passport This link opens in a new window
Consumer lifestyle and consumer industry market research reports for countries around the globe. Also includes downloadable economic, population, income, product and lifestyle data as well as company info. Passport Help Guides and Videos B2C only
IBISWorld This link opens in a new window
Change to Global Reports at left. Only has broad Global coverage and no country specific reports. 70+ industries.
Hoovers (D&B Hoovers) This link opens in a new window
Very limited, broad and basic MarketLine Reports found under Analyze Markets ->Market Research Reports. Search by country name in the title field.

NEWS

Proquest Complete This link opens in a new window
All-in-one database that provides coverage for nearly all academic areas of study including arts, business, humanities, health, social sciences, sciences and current affairs. Basic Search Demo and Advanced Search Demo. The advanced video is from 2015 but the concepts still apply.

Sample ProQuest Search
Retrieves news from New York Times and Wall Street Journal with country name in article title. Substitute your country name with Spain.
Sample ProQuest search for country and possible keyowrd
This example searches for a country name in the TITLE field and the industry word anywhere in the items. Sorted by newest first.

CULTURE & ETIQUETTE

Global Road Warrior This link opens in a new window
Business culture, climate, culture and society and other information for the business traveler.

This video was made for INTB 225 but teaches some of the same databases.