The resources on this page will help you build an audience profile for an advertising campaign including:
- Demographic Segmentation: Information on the personal characteristics of your target audience such as age, income, education, gender, occupation, or religion
- Geographic Segmentation: Information on the physical location of your target consumer such as weather patterns or cultural norms
- Psychographic Segmentation: Information on the lifestyle traits of your target consumer such as activities, personality, or interests
- Behavioral Segmentation: Information on the shopping and buying behavior of your target audience
