This guide will help you get started with your advertising and public relations research. In addition to recommending useful databases for both company and market research research and tools for building audience profiles, this guide provides information on finding news sources, and other helpful tips to guide you along the way.
If you have questions as you begin your research, please feel free to contact me – I am always happy to help!
Use of RIT resources is reserved for current RIT students, faculty
and staff for academic and teaching purposes only.
Please contact your librarian with any questions.
