InfoGuides: MGMT 150 Business 1T: An Introduction to Business: SWOT & TOWS

Last Updated: Nov 18, 2024 3:31 PM

RIT Library Database Use Restriction

Use of these resources is reserved for current RIT students, faculty and staff for academic and teaching purposes only.

What is SWOT?

Strengths, weaknesses, opportunities and threats. Below are links to Quick MBA and MindTools each has a concise explanation of SWOT.

When reading a pre-made SWOT report make sure you note the report's date in case something significant has happened in the industry or to the company since the report had been written.

Quick MBA

Analysis Without Paralysis

These resources are about and containing pre-made SWOTS can give you some of the basic information you will need to do your original SWOT and TOWS analysis.

IBISWorld This link opens in a new window
Industry and market insights, comprehensive data and in-depth analysis. Reports include key statistics, analysis on market characteristics, operating conditions, current and forecast performance, major industry participants, SWOT, and more. The majority of reports are for the US with approximately 75 global industries included.

Company Profiles in Business Source Elite
These profiles from MarketLine sometimes have SWOT.
SWOT from Business Insights
Not all companies will have a pre-made SWOT analysis.

Hoovers (D&B Hoovers) This link opens in a new window
Business database providing company overviews on millions of companies. Records for publicly traded companies include financials. Having trouble accessing Hoovers? Use your browser's incognito or private mode. This option is usually located in a drop down menu accessed from three dots or lines on the top right. Alternatively try a browser you never or rarely use or clear the cookies from your browser of choice. THE DATABASE IS NOT DOWN -- the issue is related to cookies stored in browsers.

Analysis Without Paralysis
Call Number: HD38.7 .B4555 2008
Includes a chapter on SWOT Analysis.
Click the title to is the book is available and where you can find it in the library. Print