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MGMT 150 Business 1T: An Introduction to Business: SWOT & TOWS

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Use of these resources is reserved for current RIT students, faculty and staff for academic and teaching purposes only.

What is SWOT?

Strengths, weaknesses, opportunities and threats. Below are links to Quick MBA and MindTools each has a concise explanation of SWOT.

When reading a pre-made SWOT report make sure you note the report's date in case something significant has happened in the industry or to the company since the report had been written.

Analysis Without Paralysis

These resources are about and containing pre-made SWOTS can give you some of the basic information you will need to do your original SWOT and TOWS analysis.

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