InfoGuides: Hospitality & Tourism (HSPT): Market Research & Data

Last Updated: Jul 2, 2025 2:57 PM

Database Use Disclaimer

Use of RIT resources is reserved for current RIT students, faculty and staff for academic and teaching purposes only.

What is available?

The resources below contain different type of market research and data. Mintel and Passport are similar in that they both have consumer market research but they differ in that Passport covers more country reports and economic data. But you will want to use both as there may be a product or market in one that is not in the other!

American Fact Finder is free from the U.S. government and is helpful for understanding basic demographics about people and businesses in the U.S.

Information Resources

Mintel
Consumer market research and analyst insights for the US primarily with limited insights coverage for other countries. NOTE: Our subscription does not permit the use or uploading of Mintel content or data into external applications, software or websites that use AI technology.
Passport
Consumer lifestyle and consumer industry market research reports for countries around the globe. Also includes downloadable economic, population, income, product and lifestyle data. DONATED: The McClure Collection given by J. Warren and Lois McClure in support of the RIT College of Business.
SRDS Media Planning Platform
Provides access to media planning data for Digital Websites, Newspapers, Consumer Magazines, TV/Cable and Radio. Claritas has discontinued Claritas 360. The library received 4 days notice. The distributor, SRDS, is offering Local Market Profiles (LMP) as a temporary alternative providing broader demographic data. A more detailed demographic resource is expected from SRDS later in 2025. To access LMP open SRDS and on the right side of the toolbar choose Resources for the menu and choose DMA Profiles.
Richard K. Miller Marketing Reports
Market research for select topics: business to business marketing, gaming, consumer behavior, consumer marketing, consumer use of the internet, sports marketing, healthcare, retailing, leisure market, entertainment & advertising, restaurants, travel & tourism. B2C and B2B