The bulk of the resources below are for consumer demographics. For business demographics try The Census Data link below. The US census tracks some business information. Other government agencies do as well along with many private sources we will not have access to. Try Google and ProQuest news searches to discover which entities might track business statistics. You can also meet with the business librarian for strategies.
Use the matrix to identify the name of the report you want. It shows cross listings of variables. Then use the breadcrumb trail to locate the report in Claritas. Inside Claritas there are robust help guides to help you understand what reports contain and how to read them.
|Behaviors||Profile Ranking Index||no report||Market Potential||Target Segment Measure Profile Worksheet|
|Demographics||no report||no report||Consumer Concentration||no report|
|Geography||Market Potential||Consumer Concentration||no report||Target Concentration Segment Distribution|
|Segments||Target Segment Measure Profile Worksheet||no report||Target Concentration Segment Distribution||no report|
Author: Lara Nicosia
Consumer Segments help a marketer understand who your current and potential customers are. Claritas sells access to large datasets that assist with the analysis of consumer demographics, economics, psychographics.