InfoGuides: MGMT 103 Business 2T : Business Planning Tools and Practice: Market & Industry Research

Last Updated: Nov 18, 2020 5:55 PM

Market & Industry Research

Mintel
Consumer market research reports from Mintel for the United States.
Passport
Consumer lifestyle and consumer industry market research reports for countries around the globe. Also includes downloadable economic, population, income, product and lifestyle data. Passport Help Guides and Videos B2C only

Market Share Reporter
Great source to locate market share tables reported in the business press.

Richard K. Miller Marketing Reports
Market research for select topics: business to business marketing, gaming, consumer behavior, consumer marketing, consumer use of the internet, sports marketing, healthcare, retailing, leisure market, entertainment & advertising, restaurants, travel & tourism. B2C and B2B

First Research
Use First Research for business to business market research. These are short reports from Dun & Bradstreet. Add the search and ti(industry word) to the search string.

Market Research Overview

There are a number of library resources available for market research. A few things to keep in mind:

Is my product/service for the consumer (b2c) or for a business (b2b)?
Is my product/service sold in the U.S. only or in other countries?

Note that different market research resources offered through the library cover different audiences and different geographies. For b2c use Mintel and Passport. For b2b use NetAdvantage (publicly traded industries only), Investext (publicly traded industries only) and First Research (private and public industries).

Market research is extremely expensive because of the expertise and time that goes into gathering, analyzing and presenting information. We buy access to a lot of research but not everything. You will discover on the web many other resources we cannot afford which is exactly the same situation that happens when running a business.