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MGMT 103 Business 2T : Business Planning Tools and Practice: Market & Industry Research


Class Video on Resources

Basic Tools Need for Business 2 Project

Introduction to Secondary Data Sources

Information has value. Monetary value. Strategic value.

Knowing about your company, product, industry and customers will help justify strategic choices.

RIT Libraries subscribes to some information products to help current students practice searching for and working with premium information. Below are some of the products that can help with finding premium business information to help make informed decisions and recommendations. Some demographics are not covered at all in market research. When looking for demographics related to disabilities try non-profit and advocacy agencies or government data.

Search Strategy

The overarching themes:

-specific market of product or service (if available)


Not all industries, markets and demographics are available so you work with what you can get and be flexible in adapting what is available. Can't find demographics for people who use the public bus system in Rochester? Find out what demographics you can get for Rochester and surrounding areas. See if you can find national information on public bus systems for public transportation.


Market & Demographics


News and Trade Magazines

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