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MGIS 102 Business 2: Demographics

https://infoguides.rit.edu/prf.php?account_id=419

Demographic Databases

Choosing a Claritas Report Type

Use the matrix to identify the name of the report you want. It shows cross listings of variables. Then use the breadcrumb trail to locate the report in Claritas. Inside Claritas there are robust help guides to help you understand what reports contain and how to read them.

What each report type measures

  Behaviors Demographics Geography Segments
Behaviors Profile Ranking Index no report Market Potential Target Segment Measure Profile Worksheet
Demographics no report no report Consumer Concentration no report
Geography Market Potential Consumer Concentration no report Target Concentration Segment Distribution
Segments Target Segment Measure Profile Worksheet no report Target Concentration Segment Distribution no report

Where to find each report type

  • Consumer Concentration: Reports → Standard Reports → Demographic Reports → Consumer Concentration
  • Market Potential: Reports → Segmentation Reports → Lifestyler Reports → Market Potential
  • Profile Ranking Index: Reports → Segmentation Reports → Profiler Reports → Profile Ranking Index
  • Profile Worksheet: Reports → Segmentation Reports → Profiler Reports → Profile Worksheet
  • Segment Distribution: Reports → Segmentation Reports → Market Overview Reports → Segment Distribution
  • Target Concentration: Reports → Segmentation Reports → Locator Reports → Target Concentration
  • Target Segment Measure: Reports → Segmentation Reports → Lifestyler Reports → Target Segment Measure

Author: Lara Nicosia

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