InfoGuides: MGMT 102 Business 2: Business Planning and Professional Development: Business 2 Tool Kit

Last Updated: Mar 2, 2023 9:52 AM

MGMT 102 Address

This Guide's Direct Link: http://infoguides.rit.edu/mgmt102

Questions: jennifer.freer@rit.edu

Zoom or telephone appointments: rit.libcal.com/appointments/business

rit.libcal.com/appointments/business

Basic Tools Need for Business 2 Project

Introduction to a Few Secondary Data Sources

Information has value. Monetary value. Strategic value.

Knowing about your company, product, industry and customers will help justify strategic choices.

RIT Libraries subscribes to some information products to help current students practice searching for and working with premium information. Below are some of the products that can help with finding premium business information to help make informed decisions and recommendations. Some demographics are not covered at all in market research. When looking for demographics related to disabilities try non-profit and advocacy agencies or government data.

Search Strategy

The overarching themes:

-industry
-specific market of product or service (if available)
-demographics
-news

Limitations

Not all industries, markets and demographics are represented in databases so you work with what you can get and be flexible in adapting what is available. For example: Can't find demographics for people who use the public bus system in Rochester? Find out what demographics you can get for Rochester and surrounding areas. See if you can find national information on public bus systems for public transportation. The look at what you have, think about what it tells you and do some analysis around your specific research goal.

Industry (the big picture aka a macro view)

IBISWorld This link opens in a new window
B2B and B2c industry overviews.

IBISWorld Report Walkthrough
Take a look at this info to understand IBISWorld reports.

Market & Demographics (a little more narrow view around who might buy or use a product)

Mintel This link opens in a new window
Look for a report on your product type plus a series of reports called Marketing to and one called Consumers and the Economic Outlook for an overview of the economy. Create a profile to save and print your reports. Not all consumer products covered. No b2b products covered.
Passport This link opens in a new window
Search for your product type plus look at the Consumer Info available from the top bar. Not all consumer products covered. No b2b products covered.

News and Trade Magazines (a very, very narrow view about a product, service, trend, customer)

Proquest Complete This link opens in a new window
Wall Street Journal, New York Times, many regional newspapers,The Economist, Technology Review andlots of trade magazines.

How To Search ProQuest for News

Business Source Elite This link opens in a new window
Business Week, Harvard Business Review, trade magazines and more.

News Access

Use these library access points to stay on top of the news.
That includes general news, politics, culture, sports, and more!

Browse Wall Street Journal by Issue Text Only
This is the best way to see from the front page to the back pages. Why is that important? The most important stories of the day are usually on the front page. And the subject specific important stories are in the next sections.
View The Wall Street Journal articles via ProQuest Text Only
Displays all articles in date order and page order. Can be harder to know what were the important stories of the day. Use Browse to gauge importance.
Dow Jones Institutional News
wsj.com is not available through the library but some of its content is added to this source. There will be a day or more delay. Some content and stories are only available on wsj.com
more...less...
If you want immediate access to premium items available only through wsj.com consider getting a student subscription directly

Does the library offer direct electronic access to major newspapers and magazines listed here?

We do not. Instead we offer secondary access through ProQuest and EBSCO through the links above. The articles represent the majority, but not all, of the articles published in the print versions of the publications. Most include text only with occasional images. For full and unrestricted access to any publication look at subscribing directly. Most of these publications offer student discounts. That said library access does provide a majority of the content.

Browse New York Times by Issue - Text Only
This is the best way to see from the front page to the back pages. Why is that important? The most important stories of the day are usually on the front page. And the subject specific important stories are in the next sections.
New York TImes via Proquest - Text Only
Displays all articles in date order and page order. Can be harder to know what were the important stories of the day. Use Browse to gauge importance.

Browse The Economist by issue via ProQuest - PDF Available
This is the best way to see from the front page to the back pages. Why is that important? The most important stories of the day are usually on the front page. And the subject specific important stories are in the next sections.
View The Economist articles by most recent first) via ProQuest - PDF Available
Displays all articles in date order and page order. Can be harder to know what were the important stories of the day. Use Browse to gauge importance.

Browse BusinessWeek by Issue via EBSCO - PDF Available
This is the best way to see from the front page to the back pages. Why is that important? The most important stories of the day are usually on the front page. And the subject specific important stories are in the next sections.
View BusinessWeek articles via EBSCO- PDF Available
Displays all articles in date order and page order. Can be harder to know what were the important stories of the day. Use Browse to gauge importance.

MGMT 102 Business 2: Business Planning and Professional Development: Business 2 Tool Kit