InfoGuides: GRDE 411 Graphic Design Capstone I: Industry and Market Research / Statistics

Last Updated: Sep 25, 2025 2:56 PM

Industry Research

There are many library databases that can help you research industry activity! Below is a link to the industry research guide put together by our business librarian Jennifer Freer. This guide has a wealth of information about this kind of research.

Industry Research Guide

Start your industry research with IBISWorld. This resource will give you some background and economic information on each included industry, and will provide a state-level geographic breakdown of industry activity.

IBISWorld
Industry and market insights, comprehensive data and in-depth analysis. Reports include key statistics, analysis on market characteristics, operating conditions, current and forecast performance, major industry participants, SWOT, and more. The majority of reports are for the US with approximately 75 global industries included.

Mintel is the best place to start for information about consumer markets.

Mintel
Consumer market research and analyst insights for the US primarily with limited insights coverage for other countries. NOTE: Our subscription does not permit the use or uploading of Mintel content or data into external applications, software or websites that use AI technology.

Looking for details on where businesses in certain industries operate? Use Data Axle! Contact Claire to set up an appointment for help using Data Axle to find information relevant to you.

Data Axle
Basic information on more than 60 million U.S. and Canadian businesses. Can be searched by company name or lists can be created by searching industry, geography or size. Public, private and non-profit entities. Also features a jobs search option powered by indeed.

Have questions? Need help? Use the information below to contact Claire for assistance using these tools!

Statista

Statista
You can access Statista, a key source of statistical data, through the New York Public Library. Don't have an NYPL card? Anyone who attends school in New York state is eligible for a free card! Apply online today: https://www.nypl.org/library-card/new

Demographic Mapping

PolicyMap
An online (no software installation needed) U.S. national data and mapping tool and analytics platform with multidisciplinary applications for students and faculty. Helpful in research related to: social sciences, urban studies, real estate and housing analysis, community and economic development, public administration, public health, policy and political science, education, business, economics, statistics, and geography. Use it to leverage thousands of U.S. data indicators to perform demographic and socioeconomic analysis, from a neighborhood census block group in many cases up to a national level, as well as create custom regions for their research and studies. New to PolicyMap? Attend a free training session. Policy Map Events Generously supported until February 28, 2026 from contributions from the following colleges: Saunders College of Business, College of Health Sciences and Technology, College of Liberal Arts, National Technical Institute for the Deaf, and the College of Science.