Class Resources

Last Updated: Nov 9, 2024 9:47 AM

Hello from Jennifer!

Hi! I am Jennifer Freer, your business librarian! I can help you navigate through the library business resources to find information, articles, and books. I can also help with citation in APA, MLA and Chicago plus I can help you use Zotero. The green button above has links to book an appointment or try to catch me on chat. Email jlfwml@rit.edu to ask questions if that works better for you!

Mintel This link opens in a new window
Consumer market research and analyst insights for the US primarily with limited insights coverage for other countries. NOTE: Our subscription does not permit the use or uploading of Mintel content or data into external applications, software or websites that use AI technology.
Passport This link opens in a new window
Consumer lifestyle and consumer industry market research reports for countries around the globe. Also includes downloadable economic, population, income, product and lifestyle data. DONATED: The McClure Collection given by J. Warren and Lois McClure in support of the RIT College of Business.
Claritas 360 This link opens in a new window
Access to demographic, lifestyle and consumer segment profiles. B2C only.
Proquest Complete This link opens in a new window
News including New York Times, Wall Street Journal and many trade magazines.

MKTG 310 Marketing Research - Moriuchi: Class Resources

Hello from Jennifer!

Class Resources