Hi! I am Jennifer Freer, your business librarian! I can help you navigate through the library business resources to find information, articles, and books. I can also help with citation in APA, MLA and Chicago plus I can help you use Zotero.
The green button above has links to book an appointment or try to catch me on chat. Email jlfwml@rit.edu to ask questions if that works better for you!
Use of these resources is reserved for current RIT students, faculty and staff for academic and teaching purposes only.
Not all companies are equal! This will impact the availability of information.
Availability of information about a company varies.
Here are some of the major factors determining availability of information:
US Based Publicly Traded Company - Lots of Information Available
US Based Privately Held Company - Very little information available
Non-US Based Publicly Traded Company - Some information Available
Non-US Based Privately Held Company - Very little information available
Mission and vision statements are often available on a company's website, though the terminology may be slightly different. Rather than searching for "mission statement," try searching for just the word mission or our mission – a commonly used phrase.
Do not retrieve a mission statement from a third party site as these types of statements change over time. Current mission statements should come from the company directly.
Not all websites have robust search engines available. You can use Google to search the content of many companies' websites by adding site:yourwebsiteurl.com to the end of your search.
For example, you could search Coca-Cola's website using the following Google search:
mission site:coca-colacompany.com
Try searching your company's website for its mission statement using the search box below:
Use of RIT resources is reserved for current RIT students, faculty
and staff for academic and teaching purposes only.
Please contact your librarian with any questions.
