COMM 322 Campaign Management and Planning: Scholarly Articles

Course guide focused on demographic and psychographic research, as well as supporting resources for environmental topics
https://infoguides.rit.edu/prf.php?id=5e50cf08-7cdb-11ed-9922-0ad758b798c3

Start with these databases

Environmental Databases

Advertising/Communication Databases

Locating case studies

Case studies focused on a particular advertising campaign can be a valuable source of information when devising your own campaign management plan.  To search case studies in Summon, add SubjectTerms:("case studies") to your search.  This will find articles that have been tagged as "case studies" by the system.

Check out the example in the search box below, or enter your own topic into the search box.

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