COMM 322 Campaign Management and Planning: Welcome

Course guide focused on demographic and psychographic research, as well as supporting resources for environmental topics

Guide Contents

This guide will help you get started with your campaign planning research. In addition to recommending useful databases for scholarly research, this guide provides tools for building your audience profile/market segment, and other helpful tips to guide you along the way.

If you have questions as you begin your research, please feel free to contact me – I am always happy to help!

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