This guide will help you get started with your campaign planning research. In addition to recommending useful databases for scholarly research, this guide provides tools for building your audience profile/market segment, and other helpful tips to guide you along the way.
If you have questions as you begin your research, please feel free to contact me – I am always happy to help!
Use of RIT resources is reserved for current RIT students, faculty
and staff for academic and teaching purposes only.
Please contact your librarian with any questions.
