InfoGuides: Marketing (MKTG): Company Information

Last Updated: Nov 18, 2024 3:31 PM

Hello from Jennifer!

Hi! I am Jennifer Freer, your business librarian! I can help you navigate through the library business resources to find information, articles, and books. I can also help with citation in APA, MLA and Chicago plus I can help you use Zotero. The green button above has links to book an appointment or try to catch me on chat. Email jlfwml@rit.edu to ask questions if that works better for you!

RIT Library Database Use Restriction

Use of these resources is reserved for current RIT students, faculty and staff for academic and teaching purposes only.

Understanding Availability of Company Info

Not all companies are equal! This will impact the availability of information.

Availability of information about a company varies.

Here are some of the major factors determining availability of information:

US Based Publicly Traded Company - Lots of Information Available

US Based Privately Held Company - Very little information available

Non-US Based Publicly Traded Company - Some information Available

Non-US Based Privately Held Company - Very little information available

Company Info

Hoovers (D&B Hoovers) This link opens in a new window
Business database providing company overviews on millions of companies. Records for publicly traded companies include financials. Having trouble accessing Hoovers? Use your browser's incognito or private mode. This option is usually located in a drop down menu accessed from three dots or lines on the top right. Alternatively try a browser you never or rarely use or clear the cookies from your browser of choice. THE DATABASE IS NOT DOWN -- the issue is related to cookies stored in browsers.
Proquest Complete This link opens in a new window
All-in-one database that provides coverage for nearly all academic areas of study including arts, business, humanities, health, social sciences, sciences and current affairs.
Nexis Uni This link opens in a new window
Nexis Uni features more than 15,000 news, business and legal sources from LexisNexis -- including U.S. Supreme Court decisions dating back to 1790 -- with an intuitive interface that offers quick discovery across all content types, personalization features such as Alerts and saved searches and a collaborative workspace with shared folders and annotated documents.
Data Axle This link opens in a new window
Basic information on more than 60 million U.S. and Canadian businesses. Can be searched by company name or lists can be created by searching industry, geography or size. Public, private and non-profit entities. Also features a jobs search option powered by indeed.
NetAdvantage This link opens in a new window
Information on companies, executives, industries, stocks, bonds, funds, dividends, and S&P investment advice. Great source for Industry Surveys for large public industries. B2C and B2B
Passport This link opens in a new window
Consumer lifestyle and consumer industry market research reports for countries around the globe. Also includes downloadable economic, population, income, product and lifestyle data. DONATED: The McClure Collection given by J. Warren and Lois McClure in support of the RIT College of Business.
Gale Business: Insights This link opens in a new window
Explore the world's companies through company overviews, financial statements, market share reports, market research, SWOT analyses, company histories, country/territory overviews along with articles from academic, trade, and news sources.
J.P. Morgan Research This link opens in a new window
This database features thousands of analyst reports covering over 3,000 global companies and many industries. Derived from Morgan Markets – which is J.P. Morgan’s exclusive information for key clients and investors – these reports are made available to academic users for education and research purposes. Coverage is 2011 to current with a one week embargo. Lengthy reports cover equities and company performance, global and regional economics and financial strategy, foreign exchange, commodities, liquidity, and emerging markets. Replacement for Investext which was cancelled in July 2024.
BizMiner This link opens in a new window
Access to industry financial ratios and statistics on a national and regional level.

Company Profiles in Business Source Elite
These profiles from MarketLine sometimes have SWOT.

Mergent Alternatives
The library no longer subscribes to Mergent as of Aug 2024. J.P. Morgan Research was leased to offer analyst reports. You can also use NetAdvantage, Hoovers, Business Insights Essentials and the Bloomberg Terminals in the Saunders College of Business in addition to company websites for publicly trade financials.

Winmo This link opens in a new window
Contains detailed profiles of U.S. and international advertising agencies and advertisers.