Welcome! This InfoGuide supports your NBUS 227 Marketing class. The textbook is Principles of Marketing (17th ed.) by Kotler & Armstrong.
If you have questions, feel free to contact me, Joan Naturale - I am the NTID and Deaf Studies Librarian and am happy to help.
Use of RIT resources is reserved for current RIT students, faculty
and staff for academic and teaching purposes only.
Please contact your librarian with any questions.
