NBUS 227 Principles of Marketing (Smart): Scholarly vs Trade Articles


Scholarly versus Trade Articles

Information courtesy of Business Librarian, Jen Freer. Some databases include both scholarly and trade articles. Scholarly articles tend to be long and use academic language that may be difficult to understand. Trade articles are shorter and easier to understand. You will be looking for trade articles. Look at the two articles below and note the differences.

Sample scholarly article.

Sample trade article.

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