InfoGuides: NBUS 227 Principles of Marketing (Smart): Company Information

Last Updated: Sep 6, 2024 12:24 PM

Company Information

Information courtesy of Business Librarian, Jen Freer.
Try Hoover's for basic company information and access to the annual reports. Read the Letters to the Shareholders near the beginning of the report.
Search news in Proquest (New York Times and Wall Street Journal). Look at the companies' websites that share news, usually in a section called media press.

Information about companies will vary. Try Company Profiles in Business Source Elite.

U.S. based publicly-traded company--Lots of information available

U.S. based privately held company--Very little information available

Non-U.S. based publicly-traded company--Some information available

Non-U.S. based privately held company--Very little information available

Gale Business: Insights This link opens in a new window
Explore the world's companies through company overviews, financial statements, market share reports, market research, SWOT analyses, company histories, country/territory overviews along with articles from academic, trade, and news sources.
Hoovers (D&B Hoovers) This link opens in a new window
Business database providing company overviews on millions of companies. Records for publicly traded companies include financials. Having trouble accessing Hoovers? Use your browser's incognito or private mode. This option is usually located in a drop down menu accessed from three dots or lines on the top right. Alternatively try a browser you never or rarely use or clear the cookies from your browser of choice. THE DATABASE IS NOT DOWN -- the issue is related to cookies stored in browsers.
Proquest Complete This link opens in a new window
All-in-one database that provides coverage for nearly all academic areas of study including arts, business, humanities, health, social sciences, sciences and current affairs.
Data Axle This link opens in a new window
Basic information on more than 60 million U.S. and Canadian businesses. Can be searched by company name or lists can be created by searching industry, geography or size. Public, private and non-profit entities. Also features a jobs search option powered by indeed.

Vault

(Vault is accessed via Career Connect)

Vault provides information on what it's like to work in an industry, company, or profession. It also provides information on how to best prepare and position yourself for obtaining work in your desired field. Additional information, including internships, company data, rankings, reviews, etc., are also available.