MKTG 350 Consumer Behavior: News Articles
Last Updated: May 30, 2024 2:23 PM


Magazine and newspaper news articles are great sources for trends, competitors, market size, distribution and more. You will have to be creative in how you search and patient in reading between the lines in order to put the pieces together.

Some of the news sources in our article databases are trade magazines. These are magazines targeting professional in specific industries. You will also sometimes find free trade magazines on the web. 

When the library does not have full text of an article use Interlibrary Loan (ILL) to order a copy

Article Databases

What are these databases?

These are aggregator databases with lots of different types of periodicals and content. They contain academic/scholarly items and practioner/practical resources. Think about Netflix. Netflix is a video aggregator with lots of different tv shows and movies from many content providers. Disney+ is also a video provider but only offers content they produce. The databases linked here are like Netflix. You will find many varieties or magazines, newspapers journals and other info. Once you go in try different search terms and explore the filters given on the left of results lists. Watch the tutorials provided because these tools are way more sophisticated than Google and you may never have searched a tool like this before.

News Access

Use these library access points to stay on top of the news.
That includes general news, politics, culture, sports, and more!

Does the library offer direct electronic access to major newspapers and magazines listed here?

We do not. Instead we offer secondary access through ProQuest, EBSCO and Nexis Uni. The available articles represent the majority, but not all, of the articles published in the print versions of the publications. Most include text only with occasional images. For full and unrestricted access or subscriber only content look at subscribing directly. Most of these publications offer student or educational discounts. That said library access does provide a majority of the content.

Many public libraries do offer temporary direct access to and/or If you live in Henrietta, NY (this is where the RIT Campus is) You can get a Henrietta Public Library card. As of January 2024 HPL offers residents remote access to both and If you live in another area check your public library to see what they offer.

NOTE: Articles available appeared in the print edition. No access to via library to articles only published on the web.

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Use of RIT resources is reserved for current RIT students, faculty and staff for academic and teaching purposes only.
Please contact your librarian with any questions.

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