MKTG 350 Consumer Behavior: GenAI & Research

Always check with your syllabus and your professor to know if use of Generative AI (GenAI) is allowed in class. If it is allowed be clear about exactly what is allowed.

If it is allowed make sure you understand the exactly what the professor allows.

Most likely you will need to cite or disclose your use of GenAI.

Keep track of:

• GenAI tool(s) you use
• What model of the GenAI tool
  • For example did you use ChatGPT model 4o or did you use 4.5? Access to models varies based on free r fee plans and responses vary based on models used. Knowing the model is extremely important.
• When you used the GenAI tool
• What were your prompts and what were the response.