InfoGuides: MGMT 102 Business 2: Business Planning and Professional Development: Market & Industry Research

Last Updated: Nov 18, 2024 3:31 PM

Market & Industry Research

Mintel This link opens in a new window
Consumer market research and analyst insights for the US primarily with limited insights coverage for other countries. NOTE: Our subscription does not permit the use or uploading of Mintel content or data into external applications, software or websites that use AI technology.
Passport This link opens in a new window
Consumer lifestyle and consumer industry market research reports for countries around the globe. Also includes downloadable economic, population, income, product and lifestyle data. DONATED: The McClure Collection given by J. Warren and Lois McClure in support of the RIT College of Business.
IBISWorld This link opens in a new window
Industry and market insights, comprehensive data and in-depth analysis. Reports include key statistics, analysis on market characteristics, operating conditions, current and forecast performance, major industry participants, SWOT, and more. The majority of reports are for the US with approximately 75 global industries included.
Richard K. Miller Marketing Reports This link opens in a new window
Market research for select topics: business to business marketing, gaming, consumer behavior, consumer marketing, consumer use of the internet, sports marketing, healthcare, retailing, leisure market, entertainment & advertising, restaurants, travel & tourism. B2C and B2B

Market Share Reporter
Hover over INDUSTRIES to access Market Share Reporter entries.
First Research
Use First Research for business to business market research. These are short reports from Dun & Bradstreet. Add the search and ti(industry word) to the search string.

Market Research Overview

There are a number of library resources available for market research. A few things to keep in mind:

Is my product/service for the consumer (b2c) or for a business (b2b)?
Is my product/service sold in the U.S. only or in other countries?

Note that different market research resources offered through the library cover different audiences and different geographies. For b2c use Mintel and Passport. For b2b use IBISWorld, NetAdvantage, Investext and First Research.

Market research is extremely expensive because of the expertise and time that goes into gathering, analyzing and presenting information. We buy access to a lot of research but not everything. You will discover on the web many other resources we cannot afford which is exactly the same situation that happens when running a business.