ⓘ Library Under Construction

The library’s circulating books, journals, and many of its services are now located in the Ritter Ice Arena. More information.

MGIS 102 Business 2: Market & Industry Research


Market & Industry Research

Market Research Overview

There are a number of library resources available for market research. A few things to keep in mind:

  • Is my product/service for the consumer (b2c) or for a business (b2b)?
  • Is my product/service sold in the U.S. only or in other countries?

Note that different market research resources offered through the library cover different audiences and different geographies. For b2c use Mintel and Passport. For b2b use IBISWorldNetAdvantage, Investext and First Research.

Market research is extremely expensive because of the expertise and time that goes into gathering, analyzing and presenting information. We buy access to a lot of research but not everything. You will discover on the web many other resources we cannot afford which is exactly the same situation that happens when running a business.

Edit this Guide

Log into Dashboard

Use of RIT resources is reserved for current RIT students, faculty and staff for academic and teaching purposes only.
Please contact your librarian with any questions.

Facebook icon  Twitter icon  Instagram icon  YouTube icon