Last Updated: Sep 18, 2023 12:05 PM

Marketer's Tool Kit For Practical Projects

infoguides.rit.edu/mktg

For more sources visit the Market & Industry Research tab to the left. Not all products/industries/markets are have equal coverage among market research companies. Some are not covered at all.

Contact Jennifer at jlfwml@rit.edu

Mintel This link opens in a new window
Consumer market research reports from Mintel for the United States.
Passport This link opens in a new window
Consumer lifestyle and consumer industry market research reports for countries around the globe. Also includes downloadable economic, population, income, product and lifestyle data as well as company info. Passport Help Guides and Videos B2C only
IBISWorld This link opens in a new window
Industry and market insights, comprehensive data and in-depth analysis. Reports include key statistics, analysis on market characteristics, operating conditions, current and forecast performance, major industry participants, SWOT, and more. The majority of reports are for the US with approximately 75 global industries included.
Claritas 360 This link opens in a new window
Access to demographic, lifestyle and consumer segment profiles. B2C only.

Decision Matrix and Breadcrumb Trail for Claritas
Use this to choose which report is right for your need and to locate which section of the database it resides.

Proquest Complete This link opens in a new window
All-in-one database that provides coverage for nearly all academic areas of study including arts, business, humanities, health, social sciences, sciences and current affairs. Basic Search Demo and Advanced Search Demo. The advanced video is from 2015 but the concepts still apply.

Marketing: Where to start?

Marketer's Tool Kit For Practical Projects

infoguides.rit.edu/mktg

Contact Jennifer at jlfwml@rit.edu