InfoGuides: Entrepreneurship (MGMT): Demographics Data

Last Updated: Feb 20, 2025 12:14 PM

Scope of Demographics Data Presented Here

The bulk of the resources below are for consumer demographics. For business demographics try The Census Data link below. The US census tracks some business information. Other government agencies do as well along with many private sources we will not have access to. Try Google and ProQuest news searches to discover which entities might track business statistics. You can also meet with the business librarian for strategies.

Demographic Databases

Mintel This link opens in a new window
Consumer market research and analyst insights for the US primarily with limited insights coverage for other countries. NOTE: Our subscription does not permit the use or uploading of Mintel content or data into external applications, software or websites that use AI technology.
Passport This link opens in a new window
Consumer lifestyle and consumer industry market research reports for countries around the globe. Also includes downloadable economic, population, income, product and lifestyle data. DONATED: The McClure Collection given by J. Warren and Lois McClure in support of the RIT College of Business.
SRDS Media Planning Platform This link opens in a new window
Provides access to media planning data for Digital Websites, Newspapers, Consumer Magazines, TV/Cable and Radio. Claritas has discontinued Claritas 360. The library received 4 days notice. The distributor, SRDS, is offering Local Market Profiles (LMP) as a temporary alternative providing broader demographic data. A more detailed demographic resource is expected from SRDS later in 2025. To access LMP open SRDS and on the right side of the toolbar choose Resources for the menu and choose DMA Profiles.
Proquest Complete This link opens in a new window
This is an article database to search for news about demographics, products, services and consumers. There is some economic data in here too.
NetAdvantage This link opens in a new window
Information on companies, executives, industries, stocks, bonds, funds, dividends, and S&P investment advice. Great source for Industry Surveys for large public industries. B2C and B2B

Deaf Demographics Guide
Cost of Living Index
US data only. Metro areas by a composite, grocery, housing, utilities, transportation, health care and misc goods services.
Census Data
Population and other data about the United States gathered by the US Census Bureau. This is a gateway to tons of data. The interface appears intuitive but has some not so obvious filters. Check out the YouTube page linked right after this entry.
data.census.gov Tutorials on YouTube Playlist
Video tutorials to learn how to use data.cenuss.gov
CDC Statistics
Free US government resource for data related to medical issues.