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MKTG 230 Principles of Marketing: Quick Environment Overviews

Chung; Akdevelioglu
https://infoguides.rit.edu/prf.php?account_id=419

Consumer Trends

Keep in mind that consumer trends, like market research, are a mix of observation, forecasting and opinion. The sources below offer consumer trend opinions from free and library premium sources. Use your judgment in deciding which educated guess you trust and which you are skeptical of.

Economy Overviews

Industry Overviews

Society and Culture

Technology Trends

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