MKTG 230 Principles of Marketing: SWOT

Chung; Akdevelioglu
https://infoguides.rit.edu/prf.php?id=58a0f70c-7cdb-11ed-9922-0ad758b798c3

What is SWOT?

Strengths, weaknesses, opportunities and threats.

When reading a pre-made SWOT report make sure you note the report's date in case something significant has happened in the industry or to the company since the report had been written.


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