https://infoguides.rit.edu/mktg230/chung
For this class you need to develop a marketing plan for a new product or innovative service that is new to the US. To try to find products sold in the rest of the world but not in the US, try YouTube and other search engines. Try looking at vireos or stories where travelers or locals are sharing what can be found in a grocery store or a street market. This can help with identifying a regional consumer type product like a food or cosmetic or appliance among others.
A few suggested search terms:
You can also try finding a site that sells local products to people who no longer live in that country like the Norwegian Foodstore or British Corner Store.
Once you know your product use the databases below to try and understand the potential for marketing it in the United States.
Keep in mind these are new to the US or new in general so there won't be a specific market research report available so you have to be creative and looks at reports and data that might he;p you understand your potential market. For example my new product is reindeer meatballs sold in a can. They just need to be opened and heated on a stove top or microwave. They can be stored long term and are a great source of protein.
We do not. Instead we offer secondary access through ProQuest, EBSCO and Nexis Uni. The available articles represent the majority, but not all, of the articles published in the print versions of the publications. Most include text only with occasional images. For full and unrestricted access or subscriber only content look at subscribing directly. Most of these publications offer student or educational discounts. That said library access does provide a majority of the content.
Many public libraries do offer temporary direct access to nyt.com and/or www.washingtonpost.com. If you live in Henrietta, NY (this is where the RIT Campus is) You can get a Henrietta Public Library card. As of January 2024 HPL offers residents remote access to both nyt.com and www.washingtonpost.com. If you live in another area check your public library to see what they offer.
NOTE: Articles available appeared in the print edition. No access to via library to articles only published on the web.
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and staff for academic and teaching purposes only.
Please contact your librarian with any questions.
