https://infoguides.rit.edu/mktg230/akdevelioglu
For the brand project here are some steps and info to consider:
Use the matrix to identify the name of the report you want. It shows cross listings of variables. Then use the breadcrumb trail to locate the report in Claritas. Inside Claritas there are robust help guides to help you understand what reports contain and how to read them.
Behaviors | Demographics | Geography | Segments | |
Behaviors | Profile Ranking Index | no report | Market Potential | Target Segment Measure Profile Worksheet |
Demographics | no report | no report | Consumer Concentration | no report |
Geography | Market Potential | Consumer Concentration | no report | Target Concentration Segment Distribution |
Segments | Target Segment Measure Profile Worksheet | no report | Target Concentration Segment Distribution | no report |
Author: Lara Nicosia