LEAD 301 Social Media Communication and Leadership: Analytics and Metrics

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Social Media Reports

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Analytics & Metrics

Social Media Metrics:

19 Social Media Metrics that Really Matter - And How to Track Them (Shleyner, 2020)

*Basic metrics (followers, engagement, sentiment - collected from channel, service, or program).

*Behavioral metrics (explore downloads).

*Advanced metrics (actions and psychographics).

*Channel metrics (favorites, likes, shares, retweets - unique to specific channels).

*Conversion rate (users with specific behavior).

*Amplification rate (average number of shares per post).

*Influencer impact (actual users impacted).

*Accessibility and Inclusivity.

Social Media Analytic Tools:  (source: https://blog.hootsuite.com/social-media-analytics/)

Free Social Media Analytics Report Templates (customizable):

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