Social Media Report Templates:
Social Media Platforms' Reporting Tools:
For more branding links, check out the branding tab.
Social Media Metrics:
19 Social Media Metrics that Really Matter - And How to Track Them (Shleyner, 2020)
*Basic metrics (followers, engagement, sentiment - collected from channel, service, or program).
*Behavioral metrics (explore downloads).
*Advanced metrics (actions and psychographics).
*Channel metrics (favorites, likes, shares, retweets - unique to specific channels).
*Conversion rate (users with specific behavior).
*Amplification rate (average number of shares per post).
*Influencer impact (actual users impacted).
*Accessibility and Inclusivity.
Social Media Analytic Tools: (source: https://blog.hootsuite.com/social-media-analytics/)
Free Social Media Analytics Report Templates (customizable):
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