LEAD 301 Social Media Communication and Leadership: Course Textbook

Fall 2024 - Course Textbook for LEAD 301: Social Media Communication & Leadership

Course Materials:
1. Required Textbook: Freberg, K. (2022). Social media for strategic communication:
Creative strategies and research-based applications (2nd ed.). SAGE Publications.

• Rent or Purchase the Book:
  • RIT Akademos.(bookstore)
  • SAGE Publications.
  • Any other vendor.

• Available at RIT Libraries Course Reserves:

If you are in the Rochester area, the book is free to borrow at RIT Libraries Course Reserves. It can be borrowed for up to one week. You need your ID card to check it out. If no one else needs the book, you can renew it for another week two times. See the link below to access the book record.  Video available: Reserve Book.

• Request the free book via RIT’s Interlibrary Loan Services:

There is no guarantee that you will get the edition RIT uses. This process allows you to borrow the book for six weeks and renew it if there are no requests for the book from others. Simply fill out the ILL form – for online students, the book can be mailed to you. This takes up to 5 business days. Video Available: ILL Form Completion Process. Be sure to note the date you need the book.