LEAD 301 Social Media Communication and Leadership: Set Up Accounts: X (Twitter) and LinkedIn

Learn how to tap into the power of LinkedIn to build a professional network, establish your digital footprint, stay up-to-date in your industry, and much more. In this course, instructor Oliver Schinkten shows how to build a stellar LinkedIn profile, whether or not you have previous work experience. Oliver explains how a LinkedIn profile allows you to provide a more in-depth look at your personal brand and accomplishments than a resume does. He covers how to set up a new LinkedIn account and create a strong profile that grabs attention for all the right reasons, then offers tips for building and expanding your LinkedIn network, identifying job opportunities, connecting with recruiters, and building a professional brand.

Learning how to speak the language of the "Twitterverse" can help you tap into a worldwide conversation and express your own ideas and opinions. In this course, learn the ins and outs of this massively popular social media platform. Staff instructor Jess Stratton begins by showing how to set up a X (Twitter) account and begin following other users. Next, she walks you through composing your first tweet, including how to add photos, videos, links, and hashtags. Plus, Jess shows how to view current events and trending topics, navigate and use the X (Twitter) app on a mobile device, and much more.

Learn how to access your courses using your LinkedIn account.