Advertising and Media Planning: Company Research

//infoguides.rit.edu/prf.php?account_id=419

Public v. Private

Due to U.S. reporting standards, it is easier to find information on U.S. Based Publicly Traded companies than on privately held companies. Not sure if a company is publicly traded on a U.S. exchange?  Use the Symbol Lookup available through MarketWatch to determine if a company is traded on a public exchange and in which country.

Researching a Company

There are three types of sources that you will want to consult when researching a specific company and its competitors:

Company Website

Look here for:

  • Mission and Vision Statement
  • Investor Information
  • Annual reports
  • Press releases
  • Company news (some)

Library Databases

Look here for:

  • Competitors
  • Locations
  • Products and Operations
  • Industry Information
  • Strategy

News Sources

Look here for:

  • Company news
  • Industry news

Edit this Guide

Log into Dashboard

Use of RIT resources is reserved for current RIT students, faculty and staff for academic and teaching purposes only.
Please contact your librarian with any questions.

Facebook icon  Twitter icon  Instagram icon  YouTube icon