Advertising and Media Planning: Library Databases

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Overview

While much of the information on publicly traded companies is freely available on the company's website, some of the information can only be accessed through subscription-based resources including several library databases.

For information on key employees, industry information, competition, and products and operations check out the databases featured on this page.

Hoover's

Hoover's is an excellent resource for finding locations and subsidiaries, product and operation details, industry information, key competitors and more.  Start with this database.

MarketLine Reports

Business Source Elite includes detailed company profiles from MarketLine.  These profiles contain business overviews, give brief company histories, list key employees, highlight major products and services, identify top competitors, provide a company view, and will often include a SWOT analysis.

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