Advertising and Media Planning: Library Databases


While much of the information on publicly traded companies is freely available on the company's website, some of the information can only be accessed through subscription-based resources including several library databases.

For information on key employees, industry information, competition, and products and operations check out the databases featured on this page.

Company Information

The following databases are excellent resources for finding locations and subsidiaries, product and operation details, industry information, key competitors and more.  

MarketLine Reports

Business Source Elite includes detailed company profiles from MarketLine.  These profiles contain business overviews, give brief company histories, list key employees, highlight major products and services, identify top competitors, provide a company view, and will often include a SWOT analysis.

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Use of RIT resources is reserved for current RIT students, faculty and staff for academic and teaching purposes only.
Please contact your librarian with any questions.

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