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Advertising and Media Planning: Media Planning (SRDS ACCESS)


Library Databases

SRDS Media Planning Calculators

Use these tools to calculate CPP and CPM for your assignments. You will get the data points need from SRDS entries.

For CPM you will need these items to calculate:

  • cost per 1 ad
  • circulation

For CPP you will find this in SRDS. Follow this path::

  • Broadcast -> SQAD Cost Per Point Level Reports
  • Broadcast -> SQAD Spot Radio

Acronyms in the SRDS Platform

  • 4C 4 color
  • CPM Cost per mille
  • CPP Cost per gross rating
  • DMA Designated market area
  • MSA Metropolitan statistical area
  • ti  total issues
  • SQAD Service Quality Analytics Data (name of a company)

Audit entities you will find referenced in SRDS. Each of these entities provides audits of audience claims.

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