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Advertising and Media Planning: Media Planning (SRDS ACCESS)

https://infoguides.rit.edu/prf.php?account_id=242622

Library Databases

SRDS Media Planning Calculators

Use these tools to calculate CPP and CPM for your assignments. You will get the data points need from SRDS entries.

For CPM you will need these items to calculate:

CPM: CPM is calculated by taking the cost of the advertising and dividing by the total number of impressions, then multiplying the total by 1000 (CPM = cost/impressions x 1000). More commonly, a CPM rate is set by a platform for its advertising space and used to calculate the total cost of an ad campaign.

  • cost per 1 ad
  • circulation

For CPP you will find this in SRDS. Follow this path::

CPP: An advertising cost calculated by dividing the cost of one or a series of commercial by the size of the audience, expressed in rating points. For example, if the cost of a commercial is $50,000 and the rating for a program is 12, then the cost per point is $4,166.67 ($50,000 divided by 12).

  • Broadcast -> SQAD Cost Per Point Level Reports
  • Broadcast -> SQAD Spot Radio

Acronyms in the SRDS Platform

  • 4C 4 color
  • CPM Cost per mille
  • CPP Cost per gross rating
  • DMA Designated market area
  • MSA Metropolitan statistical area
  • ti  total issues
  • SQAD Service Quality Analytics Data (name of a company)

Audit entities you will find referenced in SRDS. Each of these entities provides audits of audience claims.

  • AAM -- Alliance for Audited Media 

Media verification across all brand platforms including web, mobile and print. Helps marketers identify and invest in audited publishers and gives quality publishers an edge over the millions of media options in the advertising supply chain.

  • BPA -- Best Practice Assessment

BPA Worldwide is a not-for-profit organization that provides independent, third-party audits of audience claims of business-to-business publications, consumer magazines and face-to-face events. Publishers use BPA-audited data to prove to media buyers that the audience quantity and quality they claim is accurate. . 

  • CVC -- Circulation Verification Council

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