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Marketing: Audience Profile

https://infoguides.rit.edu/prf.php?account_id=419

Overview

The resources on this page will help you build an audience profile for your campaign including:

  • Demographic Segmentation: Information on the personal characteristics of your target audience such as age, income, education, gender, occupation, or religion
  • Geographic Segmentation: Information on the physical location of your target consumer such as weather patterns or cultural norms
  • Psychographic Segmentation: Information on the lifestyle traits of your target consumer such as activities, personality, or interests
  • Behavioral Segmentation: Information on the shopping and buying behavior of your target audience

Demographic and Geographic Segmentation

Resources in this box are free via the web.

Rochester News & Demographics

Psychographic and Behavioral Segmentation

Market & Industry Research

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Please contact your librarian with any questions.

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