Hi! I am Jennifer Freer, your business librarian! I can help you navigate through the library business resources to find information, articles, and books. Need citation style assistance? I can support APA, MLA, Chicago and the citation tool Zotero. Want to learn more about Generative AI and business research? Just let me know and I can help you understand what GenAI is, how it works and what role it does and does not play in business research.
The green button above has links to book an appointment or try to catch me on chat. Email jlfwml@rit.edu to ask questions if that works better for you!
Scholarly or academic or peer reviewed articles are different from practical or popular articles. Note that many times at RIT these terms are used as synonyms but peer reviewed can also represent a subset of academic/scholarly articles which have been reviewed by peers during the editorial/publishing process.
You may have some projects like larger research papers where the professor asks for a specific number of scholarly articles. Usually this means no newspaper or magazine articles will count toward that number.
In the marketing classes requiring a research based paper instead of a marketing plan you will use databases like the ones listed below. Keep in mind some of these (like ProQuest and Business Source Elite) happen to contain both popular articles and scholarly articles so you need to know what a scholarly article looks like.
Use of RIT resources is reserved for current RIT students, faculty
and staff for academic and teaching purposes only.
Please contact your librarian with any questions.
