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Marketing: Market & Industry Research

https://infoguides.rit.edu/prf.php?account_id=419

Terms of Use

Use of RIT resources is reserved for current RIT students, faculty and staff for academic and teaching purposes only.

Market Research Overview

The library subscribes to a few of the premium resources available for market research. You must access them through library links. A few things to keep in mind:

  • Is my product/service for the consumer (b2c) or for a business (b2b)? This will help you know which databases might have info.
  • Is my product/service sold in the U.S. only or in other countries? This will help you know which databases might have info.
  • It is possible your industry/product/service has little or even no coverage in the resources you have access to. Always check the amount of information available to you before choosing your topic so you know what to expect.

Note that different market research resources offered through the library cover different audiences and different geographies. For b2c use Mintel and Passport  and the databases listed for b2b. For b2b use Technavio and Marketline (in EMIS), NetAdvantage, Investext and First Research.

Market research is extremely expensive because of the expertise and time that goes into gathering, analyzing and presenting information. We buy access to a lot of research but not everything. You will discover on the web many other resources we cannot afford which is exactly the same situation that happens when running a business.

Market & Industry Research

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Use of RIT resources is reserved for current RIT students, faculty and staff for academic and teaching purposes only.
Please contact your librarian with any questions.

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