InfoGuides: Marketing (MKTG): SWOT

Last Updated: Nov 18, 2024 3:31 PM

RIT Library Database Use Restriction

Use of these resources is reserved for current RIT students, faculty and staff for academic and teaching purposes only.

What is SWOT?

Strengths, weaknesses, opportunities and threats. Quick MBA and MindTools each has a concise explanation of SWOT.

When reading a pre-made SWOT report make sure you note the report's date in case something significant has happened in the industry or to the company since the report had been written.

Analysis Without Paralysis

These resources are about and containing pre-made SWOTS can give you some of the basic information you will need to do your original SWOT and TOWS analysis.

IBISWorld This link opens in a new window
Contains SWOT of various industries along with other industry overview info.

Company Profiles in Business Source Elite
These profiles from MarketLine sometimes have SWOT.
SWOT from Business Insights
Not all companies will have a pre-made SWOT analysis.

Hoovers (D&B Hoovers) This link opens in a new window
Company records may have a SWOT link in the left hand filter section called CORE.

Analysis Without Paralysis
Call Number: HD38.7 .B4555 2008
Includes a chapter on SWOT Analysis.
Click the title to is the book is available and where you can find it in the library. Print