InfoGuides: Marketing (MKTG): SRDS Tutorials

Last Updated: Jul 2, 2025 2:37 PM

SRDS Training Videos for Kwon Class 4/20

SRDS Media Planning Platform
Provides access to media planning data for Digital Websites, Newspapers, Consumer Magazines, TV/Cable and Radio. Claritas has discontinued Claritas 360. The library received 4 days notice. The distributor, SRDS, is offering Local Market Profiles (LMP) as a temporary alternative providing broader demographic data. A more detailed demographic resource is expected from SRDS later in 2025. To access LMP open SRDS and on the right side of the toolbar choose Resources for the menu and choose DMA Profiles.

The tutorials below will walk you through the SRDS platform and locating various advertising information. All videos are hosted and available on YouTube and all are closed captioned.

Videos created by Jennifer Freer

Jan 2022 NOTE: SRDS has undergone a few cosmetic changes since the videos below were created in 2020. The basic navigation shown in the videos below is still relevant. for the basic searching in SRDS.

The INFLUENCERS section in the new interface is not available to RIT despite there being no lock icon next to the category.